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Florca unveils its new corporate identity

Florca, part of Dutch Flower Group, unveiled its new corporate identity to its employees last Thursday. Perfectly reflecting the company’s approach, Florca’s new visual presentation is fresh and ready for the future. A shortening of the company name, from “Florca Westland” to “Florca”, is also part of the new branding. z

The new Florca logo depicts three of its most important aspects: flowers, the globe and aeroplanes. One thing that remains unchanged, however, as Florca sets out to increase its brand recognition both within the Netherlands and around the world, is the familiar green corporate colour.

Florca is a flower export company dedicated to purchasing, packaging and shipping fresh flowers and plants by air to every continent. Florca supplies more than 60 destinations from its modern location at Trade Parc Westland in Naaldwijk.

Success is assured through focus on four key values: expertise, reliability, taking good care of customers and a solution-oriented attitude. It’s these values that will direct Florca’s way of working and strategy for the years ahead and ensure the company’s international customers receive the best possible service. The new corporate identity will be rolled out very shortly. For more information see www.florca.com