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Grower of the month: Future Flowers
November 2024

Future Flowers: specialist in charming Callas

This month, Florca shines the spotlight on Future Flowers, a top flower grower known for its expertise in elegant Callas since 2001. Led by Eric Jansen, Future Flowers has grown into a prominent grower in the Netherlands, offering a collection of seven different Calla varieties that are available year-round. With a commitment to high quality and sustainable growing techniques, Future Flowers has earned its place as a trusted supplier for Florca. In this blog, we look closer at their careful growing process and explore their beautiful Callas, beloved by florists, bridal designers, and decorators worldwide.



The journey to a top-quality Calla starts with careful selection and detailed cultivation.
Future Flowers follows a precise process focused on quality and sustainability.

1. Selecting the Best Bulbs
The success of the Calla begins with the bulb. Each week, new high-quality bulbs are selected and planted. This careful choice forms the base for strong, healthy plants.

2. Growth Phase
Within five weeks, the bulbs grow into fully developed plants. Only the best plants are moved to the greenhouse, ensuring a stronger production and consistent quality. This careful selection helps produce beautiful Callas with full, strong stems.

3. Mature Plant Phase
In this stage, plants are prepared for flower production. The flowers grow upright, supported by netting to encourage strong, straight stems. Future Flowers' greenhouse uses energy-saving LED lighting instead of older halogen lamps. These LED lights use 40% less energy and offer more light without excessive heat, ideal for Calla growth.

4. Selection and Processing
When the flowers reach their peak, they’re carefully harvested and placed in crates, then brought into the processing shed. Here, the stems are checked, sorted by length, and bundled by machine. This step is essential for meeting Future Flowers' high standards.

Unique Calla varieties by Future Flowers
Future Flowers offers a variety of unique Callas that remain popular every season. Here are a few of their standout varieties:

  • Calla Crystal Blush: This Calla has been a wedding favorite since Future Flowers' early days in 2001. Its flexible stems make it ideal for corsages and bridal arrangements, allowing florists to get creative.
  • Captain Olion: A true autumn flower, perfect for November. Captain Olion has a warm, natural look that suits wild, loose bouquets, bringing a unique fall vibe.
  • Odessa: Odessa is a unique, deep-black Calla, a rare color among flowers. Odessa keeps its intense black color for up to two weeks, making it perfect for autumn bouquets.
  • Captain Venture: This large-flowered Calla has long, strong stems, making it ideal for bridal bouquets. Its soft, off-white color and larger bloom make it both elegant and striking.


A trusted partner for Florca

At Florca, we’re proud to work with Future Flowers. Their dedication to quality, advanced growing methods, and beautiful assortment make them an essential partner in our network of growers. Their innovative use of LED lighting supports a more sustainable future for the floriculture sector..

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