Dutch Lily Masters: Masterpieces in Lily Cultivation
In November 2020, three renowned family businesses – Paauw, Imanse, and Dutch – decided to join forces. This merger resulted in Dutch Lily Masters, an organization entirely dedicated to cultivating lilies of the highest quality. Individually, these companies were already leading names in the industry, but by combining their expertise and craftsmanship, they have reached a new level of perfection. Since then, Klaas Wagenaar, Wim-Jan Paauw, and André Imanse have been working every day towards a future full of masterpieces, driven by passion, innovation, and a deep-rooted love for lilies.
A Masterful Inspiration
Have you noticed the artwork on Dutch Lily Masters’ flower packaging? The growers draw inspiration from the masterpieces of world-famous artists. This unique approach not only gives the lilies a distinctive character but also highlights the craftsmanship behind the product. Just like painting, cultivating lilies is an art that requires precision, creativity, and years of dedication.
The Beauty of the Lily
The lily symbolizes purity, love, and elegance. With its refined shapes and wide range of colors, it is a beloved flower in bouquets and decorations worldwide. Dutch Lily Masters continuously invests in new lily varieties and advanced cultivation techniques, ensuring an ever-growing and improving selection. From classic white lilies to vibrant pink and orange hues – each flower tells its own story and brings a touch of natural art into the home.
Collaboration with Florca
To ensure the availability of the most beautiful lilies year-round, Dutch Lily Masters works closely with Florca. This collaboration guarantees that the flowers reach customers at the right time, in the best quality, and with the highest level of service. By jointly seizing opportunities and tackling challenges, both parties strengthen each other and bring the beauty of lilies closer to consumers.
Team up with growers – that is Florca's philosophy. Building a green future together.
