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Philodendron: The Tropical Eye-Catcher for July

A must-have in every professional plant assortment

Walk into a modern flower shop, browse the latest interior magazine, or scroll through a plant lover’s feed and one thing is clear: the Philodendron is here to stay.

Not just a trend item, but a consistent favorite.

For wholesalers, florists, and high-end retailers, the question isn’t if you should offer it, but which varieties to choose.


Why Philodendron stands out

The beauty of the Philodendron? It practically sells itself. Whether placed at the florist’s counter or styled in a chic showroom, it instantly attracts attention.

With its striking foliage, tropical vibe, and broad range of varieties, it appeals even to customers who already own a Monstera or Ficus.

  • Strong, transport-proof quality
  • Low-maintenance and reliable
  • High impact with minimal care
  • Excellent margins due to low waste

Proven performers

The market shows a clear split between accessible starter plants and bold design pieces. Both are valuable and work great together. Some top sellers include:

  • Philodendron ‘Birkin’ – Compact, elegant, and detailed. Ideal for modern interiors.
  • Philodendron ‘Micans’ – With its velvety texture, perfect for luxury styling and hanging pots.
  • Philodendron ‘Brasil’ – Colorful but balanced. A real eye-catcher for younger customers.
  • Philodendron ‘Xanadu’ – Lush and full-bodied, great for offices or upscale interior projects.

Philodendron on Moss Pole

A fun and practical way to grow a Philodendron is by tying it to a moss pole. This allows it to climb naturally, just like in the tropical rainforest. This cultivation method promotes strong, healthy growth and offers extra stability. Ideal for homes or offices: low maintenance and high ornamental value. Keep the moss pole slightly moist to encourage the development of aerial roots. Place the plant in a bright spot, out of direct sunlight and enjoy its lush, green appearance!

Easy care, big results

Philodendrons are a dream to maintain:

  • Light: bright indirect, no direct sun
  • Water: once the top layer of soil feels dry
  • Temperature: performs best at 18–25°C
  • Fertilizer: monthly during the growing season

These qualities mean they remain strong during shipping and in-store display; reducing work pressure and complaints.


Display with impact

Philodendrons offer plenty of styling options. Place three sizes in matte black ceramic pots and you’ve got an instant display. Combine with wood or minimalist shelving for a high-end look.

For florists, pairing with gift lines or matching pottery adds value. In retail, it’s the mix of aesthetics and practicality that makes it a solid choice; especially for interior advice and styling.


Consistent quality from Florca

Florca delivers Philodendrons directly from the grower via air freight worldwide. Thanks to our reliable network of growers, availability is steady and quality is high.


Looking to source top-quality Philodendrons? Florca delivers directly from the grower, with fast air freight worldwide. Explore our current selection in the webshop and contact us if you have any questions.