Strelitzia: A tropical beauty with regal appeal
August, 2025
The Strelitzia, also known as the Bird of Paradise plant, is a true eye-catcher in the world of ornamental plants. With its impressive green leaves and striking flower shape, this tropical plant has been a favorite among interior stylists and florists for decades. But where does this queen of the plant kingdom originate from? And why is it so valuable for wholesalers?
Two icons: Nicolai and Reginae
Within the Strelitzia family, two varieties are especially well-known and commercially relevant:
• Strelitzia Nicolai: The Green Giant
Nicolai is the most popular foliage variety among the Strelitzias. It can grow to impressive heights and is characterized by large, banana-shaped leaves with a tropical flair. Florists often use it as a decorative plant for interiors, offices, and hospitality venues. Wholesalers appreciate the Nicolai for its robustness, long lifespan, and high demand in the premium houseplant segment.
• Strelitzia Reginae: The Bird of Paradise Flower
The Reginae is world-famous for its orange-blue flowers that resemble a tropical bird. This elegant flower is frequently used as a cut flower and stands out in any bouquet. The foliage is also used in floral arrangements thanks to its exotic and stylish appearance.
Many consumers expect their Strelitzia Reginae to bloom, but flowering requires very specific conditions. These are the main requirements:
- Age: At least 7–8 years old before it may start flowering.
- Light: Plenty of direct sunlight; ideally a south-facing window.
- Winter rest: Cool period at 10–12 °C promotes bud development.
- Watering: Let the topsoil dry between waterings.
- Feeding: Only during growing season, use fertilizer for flowering.
- Pot size: Slightly tight pots create root pressure that stimulates bloom.
- Repotting: Once every 2–3 years max, only when roots are clearly visible.
- Mild stress: Slight changes (e.g. cooler temps or less water) can trigger flowering.
Source: strelitzias.nl
Many consumers expect their Strelitzia Reginae to bloom, but flowering requires very specific conditions. These are the main requirements:
- Light: Bright light, preferably direct sun.
- Water: Allow soil to dry slightly between waterings.
- Feeding: Once a month in spring and summer; skip winter.
- Temperature: Minimum 15 °C; provide a winter rest at 10–12 °C.
- Repotting: Only when roots are pressing against the pot.
- Leaf care: Wipe or mist regularly.
Sales tip: Always inform customers about flowering conditions to manage expectations. This prevents disappointment and supports customer satisfaction.
Why the Strelitzia Is Valuable for Florists and Wholesalers
The Strelitzia is a powerful addition to any wholesale or floral range. Here’s why:
- Versatile use: Suitable as a houseplant, cut flower, and foliage.
- On-trend: Fits the ongoing urban jungle interior trend.
- High margins: Long lifespan and visual impact allow for premium pricing.
- Sustainable image: Increasingly grown using eco-conscious methods.
The Strelitzia unites botanical history, beauty, and commercial value in one plant. Whether it’s the lush Nicolai for interior design or the exotic Reginae as a cut flower – this plant deserves a prominent place in every professional assortment.
