Green with character for a fresh start
December is the month when interior design gets extra attention. People spend more time indoors and feel the need to tidy up, redecorate and go into the new year feeling fresh. For florists, garden centers and exporters there is a clear opportunity here .The Dracaena is the ideal plant to respond to this need. Decorative, strong, easy to maintain and readily available all year round.
More focus on atmosphere and tranquility in the home Appropriate for an interior that exudes simplicity and balance Resistant to dry air and lower light in winter
Trade benefits:
Available year-round in various sizes
Good shelf life and suitable for transportation
Strong visual impact in store presentations
Popular with consumers due to easy care
Slow grower, so the plant does not quickly outgrow the space Available in a wide range of types and sizes - from small and compact to large and architectural
1. Dracaena deremensis ('Warneckii', 'White Stripe') Recognizable by its fresh green leaves with silver or white-green stripes. An ideal plant for compact interiors and modern audiences.
Plus points:
Air-purifying
Compact growth
Little water needed
2. Dracaena sanderiana (Lucky Bamboo) This ornamental species is often sold in spiral form or as straight stems in water. Its symbolism of good luck and prosperity makes it attractive as a gift in December.
Plus points:
Successful as an impulse and gift product
Suitable for sale in water or potting soil
Decorative and versatile
3. Dracaena marginata (Dragon Tree) The marginata has narrow, pointed leaves with a reddish-purple margin. This plant grows up slender and adds structure to any interior.
Plus points:
Resistant to dry heating air
Ideal for larger spaces and offices
Modern, minimalist look
The Dracaena requires little maintenance. This makes it an ideal plant for customers looking for atmosphere without extra work.
Water moderately once a week
Avoid direct sunlight, do provide daylight
No feeding required in winter
Dust off the leaves on wide varieties
Commercial tips for the trade
Position the Dracaena as an atmospheric plant for a peaceful December
Combine with matching ornamental pots for ready-made sale sets
Deploy the sanderiana as a gift item or impulse purchase
Supply care cards in multiple languages
In addition, there are foliage types such as Anthurium clarinervium. These varieties are used primarily for their decorative foliage and fit well within minimalist and natural presentations.
Position the Dracaena as an atmospheric plant for a peaceful December
Combine with matching ornamental pots for ready-made sale sets
Deploy the sanderiana as a gift item or impulse purchase
Supply care cards in multiple languages
Credits
www.decorum.nl
