Valentine's flower of the month: Rose

01 January 2026

Why roses remain the ultimate Valentine's Day symbol year after year

Roses are the most popular flowers for Valentine's Day worldwide - and for good reason. Their elegant shape, velvety petals and intense colors make them the ultimate symbol of love and affection. From deep red to soft pink, each shade tells its own story.

For professional florists, retailers and wholesalers, it is essential to know which roses are in demand, how to present them effectively and how to help customers make the right choice. In this article, we list everything clearly.

The significance of rose colors on Valentine's Day

  • Red roses - The classic. Stand for passion, romance and deep love

  • White - Symbolizes purity, honest love and a new beginning

  • Pink roses - More subtle. Express tenderness, admiration and genuine affection

  • Orange roses - Powerful and energetic. Ideal to express desire and attraction

  • Multicolor / Rainbow - Playful and eye-catching. Perfect for a surprising bouquet

Popular rose varieties for Valentine's Day

Long stems, sturdy buds and a deep red color make these roses ideal for luxurious Valentine's Day bouquets:

  • Red Naomi (Netherlands) - Velvet red petals, light fragrance, long vase life and top quality from Dutch soil

  • Freedom (Ecuador) - Pure red color, firm bud, popular for its even shape and excellent transport quality

  • Ever Red (Kenya) - Dark red hue, strong stem, ideal for international shipping

Other popular Dutch varieties

  • Sweet Avalanche (light pink) - Soft, romantic look, popular for bouquets with a subtle tone

  • Tan Charlotte (dark pink) - Warm color, solid flower and an elegant look

  • Avalanche (white) - Fresh and pure, often combined with red for contrast and symbolism

Tips for putting together your Valentine's Day bouquet

Number of roses: Traditionally, the number of roses symbolizes your message. A single rose means "you are the only one," while 12 roses represent classic love.

Combinations: Combine red roses with white or pink accents to express your feelings in a nuanced way.

Packaging: Luxury paper and an elegant bow enhance the premium look of your bouquet.


How do you keep your Valentine roses beautiful longer?

Roses are wonderful cut flowers, but also require attention to maximize their shelf life. Cut the stems diagonally, change the water every 2-3 days and place the vase out of direct sunlight and drafts. With this care, you will significantly extend the life of your bouquet, allowing you to enjoy the beauty of your Valentine's Day gift for days after Feb. 14.

Conclusion

For Valentine's Day, roses are more than just flowers; they are a language of love. With the right color and a careful choice in variety, you create a bouquet that combines feeling, style and meaning - perfectly matched to the person you care about.

Want to inspire international customers with premium Valentine's Day roses? Then focus on:

  • Meaningful colors

  • Premium varieties such as Red Naomi

  • Care tips to extend shelf life

This is how you turn every Valentine's Day gift into a memory that sticks.