Flower of the Month: Chrysanthemum

The chrysanthemum belongs to the Asteraceae family, just like the sunflower and the aster. What immediately stands out is the enormous variety of flower shapes. From compact pompons and delicate santinis to large decorative blooms: there is a chrysanthemum to suit every style and application.

In addition, the flower is known for its reliability. Thanks to its robust quality and long vase life, the chrysanthemum stays beautiful for a long time, both in bouquets and in floral arrangements.

A Colorful Eye-Catcher

One of the chrysanthemum’s greatest advantages is its wide range of colors. The flower is available in, among others:

White, Yellow, Orange, Red, Pink, Purple, Green and Bronze

Warm shades such as orange, red, and bronze are especially popular in the fall.

The Meaning of the Chrysanthemum

The chrysanthemum has rich symbolic significance worldwide. In many cultures, the flower represents:

• Happiness

• Health

• A long life

• Friendship

• Respect

In Asia, the chrysanthemum has been cherished for centuries and is seen as a flower that represents prosperity and vitality.

The Origin of the Chrysanthemum

The chrysanthemum originated in Asia. It has been cultivated and cherished for thousands of years, particularly in China and Japan. From there, it found its way to Europe, where the chrysanthemum became one of the most important ornamental plants in the horticultural industry.

Today, the Netherlands is among the world’s largest producers and exporters of chrysanthemums. Thanks to ongoing breeding efforts, new colors, shapes, and varieties become available regularly.

Excellent Shelf Life

For florists, wholesalers, and importers, shelf life is of great importance. Here, too, the chrysanthemum stands out.

As a cut flower, it can remain fresh in a vase for up to three weeks. This makes the flower particularly suitable for international transport and air freight shipments.

Chrysanthemums in bouquets and arrangements

Thanks to its versatility, the chrysanthemum is used in a wide variety of floral creations. The flower adds volume to bouquets, provides pops of color, and forms a strong foundation for larger arrangements.

The chrysanthemum really shines in:

• Fall bouquets

• Seasonal arrangements

• Retail concepts

• Event decorations

• Corporate floral arrangements

Thanks to the many available varieties, there is a suitable choice for every market and target audience.