The lily (Lilium) is known for its large flowers and striking appearance. Depending on the variety, its appearance ranges from colorful and approachable to exclusive and strongly fragrant.
Characteristics of the lily
Color: white, yellow, orange, pink, red, and bicolored
Shape: open, star-shaped, or trumpet-shaped
Scent: from virtually scentless to strongly scented
Blooming: the buds open gradually, giving the lily a different appearance every day
Vase life: usually 10 to 14 days. Because the blooms open in succession, the bouquet changes daily and remains captivating for a long time
Availability: virtually year-round
Uses: bouquets, wedding arrangements, events, and interior decoration
Longiflorum-Asian lilies (LA): colorful and virtually scentless
Longiflorum-Asian lilies, abbreviated as LA lilies, are hybrids between Longiflorum and Asian lilies. They have sturdy stems, vibrant colors, and flowers that open beautifully.
A major advantage is that LA lilies usually have very little scent. This makes them a good choice for consumers who appreciate the look of lilies but don’t care for their characteristic scent. They are also highly versatile for use in offices, restaurants, and smaller spaces.
Oriental Trumpet Lilies (OT): large flowers and an intense fragrance
Oriental trumpet lilies, often abbreviated as OT lilies, combine the characteristics of Oriental and trumpet lilies. They stand out for their large flowers, long stems, and luxurious appearance.
Many OT lilies give off a strong, sweet fragrance. It is precisely this fragrance that makes them ideal for lavish bouquets, weddings, and exclusive events. Even just a few stems create plenty of volume and impact.
Oriental Double (OR DU): for luxury and exclusivity
Double Oriental lilies combine the luxurious look of Oriental lilies with extra-full blooms. Roselily is a brand within this unique group. The flowers have at least twice as many petals, giving them a rose-like appearance and adding significant volume to bouquets and floral arrangements. In addition, Double Oriental lilies are virtually pollen-free, have a light fragrance, and have a remarkably long vase life. Thanks to their upward-facing blooms, the colors and rich flower form are beautifully showcased in exclusive floral arrangements for weddings, events, and stylish interiors worldwide.
Longiflorum lilies (LF): elegant trumpet shape
Longiflorum lilies, often abbreviated as LF lilies, are recognizable by their elongated, trumpet-shaped flowers. The white varieties, in particular, have a serene and timeless appearance.
These lilies work well in minimalist arrangements, bridal bouquets, and ceremonial floral arrangements. Their elegant flower shape adds a clean line to the design.
Which lily will you choose?
Longiflorum-Asian (LA): for color, firmness, and little fragrance
Oriental-Trumpet (OT): for large flowers, a luxurious look, and a fragrant experience
Longiflorum (LF): for an elegant and classic look
Oriental double (DU) : for full flowers, a luxurious look, and extra flower volume
By clearly describing the flower’s shape, color, and scent, you help customers make informed choices. This way, the lily offers multiple selling points within a single product group.
Caring for Lilies
✓ Cut the stems at an angle.
✓ Place the lilies in a clean vase with fresh water and cut-flower food.
✓ Remove any leaves that fall into the water.
✓ Change the water regularly.
Lily pollen can cause stains, but don't worry: just wash the garment as you normally would and then let it dry in the sun. This handy tip comes straight from a lily grower.
Photo credits: Love for Lilies