Flower of the Month: Lily

01 August 2026

The lily is a versatile cut flower with a striking presence. Large flower buds, sturdy stems, and a wide range of colors make it ideal for bouquets, floral arrangements, and event decorations. With so many different categories of lilies, there is a suitable variety for every market and consumer.

In this blog, you'll learn what sets LA, OT, and LF lilies apart and how to choose the right lily for your customer.

What characterizes the lily?

The lily (Lilium) is known for its large flowers and striking appearance. Depending on the variety, its appearance ranges from colorful and approachable to exclusive and strongly fragrant.

Characteristics of the lily

  • Color: white, yellow, orange, pink, red, and bicolored

  • Shape: open, star-shaped, or trumpet-shaped

  • Scent: from virtually scentless to strongly scented

  • Blooming: the buds open gradually, giving the lily a different appearance every day

  • Vase life: usually 10 to 14 days. Because the blooms open in succession, the bouquet changes daily and remains captivating for a long time

  • Availability: virtually year-round

  • Uses: bouquets, wedding arrangements, events, and interior decoration

Longiflorum-Asian lilies (LA): colorful and virtually scentless

Longiflorum-Asian lilies, abbreviated as LA lilies, are hybrids between Longiflorum and Asian lilies. They have sturdy stems, vibrant colors, and flowers that open beautifully.

A major advantage is that LA lilies usually have very little scent. This makes them a good choice for consumers who appreciate the look of lilies but don’t care for their characteristic scent. They are also highly versatile for use in offices, restaurants, and smaller spaces.

Oriental Trumpet Lilies (OT): large flowers and an intense fragrance

Oriental trumpet lilies, abbreviated as OT lilies, combine the characteristics of Oriental and trumpet lilies. They stand out for their large flowers, long stems, and luxurious appearance.

Many OT lilies give off a strong, sweet fragrance. It is precisely this fragrance that makes them ideal for lavish bouquets, weddings, and exclusive events. Even just a few stems create plenty of volume and impact.

Longiflorum lilies (LF): elegant trumpet shape

Longiflorum lilies, often abbreviated as LF lilies, are recognizable by their elongated, trumpet-shaped flowers. The white varieties, in particular, have a serene and timeless appearance.

These lilies work well in minimalist arrangements, bridal bouquets, and ceremonial floral arrangements. Their elegant flower shape adds a clean line to the design.

Which lily will you choose?

  • Longiflorum-Asian (LA): for color, firmness, and little fragrance

  • Oriental-Trumpet (OT): for large flowers, a luxurious look, and a fragrant experience

  • Longiflorum (LF): for an elegant and classic look

By clearly describing the flower’s shape, color, and scent, you help customers make informed choices. This way, the lily offers multiple selling points within a single product group.

Caring for Lilies

✓ Cut the stems at an angle.

✓ Place the lilies in a clean vase with fresh water and cut-flower food.

✓ Remove any leaves that fall into the water.

✓ Change the water regularly.

Lily pollen can cause stains, but don't worry: just wash the garment as you normally would and then let it dry in the sun. This handy tip comes straight from a lily grower.

Photo credits: Love for Lilies