Plant of the month for July: philodendron

01 July 2025

Philodendron: The tropical eye-catcher for July

Step into a flower store, flip through an interior design magazine or scroll on social media - everywhere you see the Philodendron.

This plant is not a short-lived trend, but a fixture in the green supply.

For florists, wholesalers and stylists, it's not a question of whether to include it, but which varieties fit best.

A must-have in any professional plant assortment

Why the Philodendron stands out

What makes the Philodendron so special? It sells itself. Whether it's on the florist's counter or styled in a fancy showroom, it immediately attracts attention.

With its striking foliage, tropical look and wide variety, it also appeals to customers who already own a Monstera or Ficus.

  • Strong, transport-resistant quality

  • Low maintenance and reliable

  • High impact with minimal care

  • Excellent margins due to low downtime

Proven toppers

The market shows a clear distinction between accessible starter plants and eye-catching designer pieces. Both are valuable and combine excellently. Some toppers:

  • Philodendron 'Birkin' - Compact, elegant and sophisticated. Ideal for modern interiors.

  • Philodendron 'Micans' - Velvety foliage, perfect for luxurious styling and hanging pots.

  • Philodendron 'Brasil' - Colorful but balanced. A real eye-catcher for younger clients.

  • Philodendron 'Xanadu' - Full and lush, ideal for offices or luxury interior projects.

Philondendron on moss stick

A fun application of the Philodendron is to tie it to a moss stick. This way it climbs up naturally, just like in the tropical rainforest. This growing method promotes strong, healthy growth and provides extra stability. Ideal for the home or office: low maintenance, high ornamental value. Keep the moss stick slightly moist to encourage aerial roots. Place in a bright spot, out of direct sun, and enjoy its lush, green look!

Easy maintenance, great results

Philodendrons are a dream to care for:

  • Light: bright indirect light, no direct sunlight

  • Water: when the top layer of the potting soil feels dry to the touch

  • Temperature: thrives best at 18-25°C

  • Feeding: monthly during the growing season

These features keep them strong during transport and in the store - less workload and fewer complaints.

Presentation with impact

Philodendrons offer countless styling options. Place three sizes in matte black ceramic pots and you have an instant eye-catching presentation. Pair with wood or minimalist shelving for an upscale look.

For florists, combining them with gift items or matching pots provides extra value. In retail, it is the combination of aesthetics and practicality that makes them so suitable - especially for interior design and styling.

Consistent quality of Florca

Florca delivers Philodendrons worldwide directly from the grower by air freight. Thanks to our reliable network of growers, availability is stable and quality is high.